ISWAP GUERILLA STORE ISWAP: IMPACT STREET WITH ARTISTIC PEOPLE. ISWAP CONCEPT WAS DEVELOPED IN 2009- THE YEAR OF GLOBAL CHANGES WITH THE ELECTION OF THE NEW US PRESIDENT BARACK OBAMA AND THE ECONOMIC RECESSION. A YEAR OF HOPES AND FEARS THAT CHANGED PEOPLE’S LIFESTYLE. IN THE FASHION RETAIL INDUSTRY, PEOPLE STARTED TO THINK AND SHOP DIFFER ENTLY TOO. ISWAP IDEA WAS BORN: CREATING AN IMPACT IN THE STREET CULTURE AND SUPPORTING YOUNG ARTISTS AND EMERGING DESIGNERS TO COLLABORATE AND CREATE ORIGINAL PROJECTS FOR A YOUNG TARGET AT AFFORDABLE PRICES. AN ONLINE STORE WILL BE AVAILABLE TO GIVE THE CHANCE FOR EVERYONE TO HAVE ACCESS TO LIMITED EDITION PIECES AND SPECIAL COLLABORATIONS. ISWAP WILL BE LOCATED IN KAUST CITY (KING ABDULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY) WHICH IS ABOUT 80 KILOMETERS NORTH OF SAUDI ARABIA'S SECOND LARGEST CITY, JEDDAH. ISWAP GUERILLA* STORE WILL OPEN ITS DOOR ON JUNE 1ST AND CLOSE ON AUGUST 31ST. *THE SO CALLED GUERRILLA STORES ARE TEMPORARY SHOPS APPEARING IN UNUSUAL PLACES SUCH AS IN AN OLD PIER, IN A CLUBHOUSE, A GALLERY, A GARAGE, AN OLD WAREHOUSE OR AS PART OF AN EXHIBITION. FASHION PRESENTATION IN A SPECIAL ATMOSPHERE IS THE PROPOSAL OF THIS CREATIVE CONCEPT USING UNIQUE DISPLAY FOR THE SPECIAL OCCASION. THE JAPANESE AVANT-GARDE LABEL COMME DES GARCONS OPENED THE WORLDWIDE FIRST TEMPORARY STORE IN BERLIN ALREADY BACK IN 2004.

Opening 2010 in Harbor Square, KAUST City, Saudi Arabia - For more information please contact us at: info@aok.com.sa